Aerolineas Argentinas has completed the selection process of advertising agency. It will start working with the BBDO Argentina Agency which, from now on, will be accompanying the flag carrier in the development of creativity and brand positioning for this new stage.
The process of selecting the agency was in the hands of the Management of Marketing, Advertising and Loyalty of Aerolineas Argentinas who finally decided on BBDO as it has the skills required for a 360º reading of communication and global attention to the brand.
"Throughout the process, the agency proved to have the skills needed to help us achieve a balanced mix between the need for positioning, branding and marketing communications, with the exact content between effectiveness and creativity," said Diego Garcia, Aerolíneas Argentinas Sales Manager.
For his part, Carlos Perez, President of BBDO Argentina added, "Aerolíneas is the great Argentine company, to which the word "our" is most appropriately applied. Besides the reasons of the heart, there are hundreds of professionals working in it, and this is a time of pride for Argentine professionalism. For these reasons, being able to work for Aerolíneas already turns us into a better agency".
The tender was open to all members of the Argentine Association of Advertising (AAP) and more than 25 agencies around the country have participated.